"The MMPA newsstand program is a perfect example of everyone winning—the publishers, retailers and consumers. By competitors joining forces to create scale in the distribution channel, the MMPA has eased the barriers retailers face when evaluating whether to sell magazines. Dealing with a single organization rather than multiple individual publishers cuts retailer handling time in administering a magazine program. This allows stores to carry more titles, driving distribution, sales and profitability for retailers and publishers—while giving consumers a broader selection." - John Bean, Executive Vice President, RetailVision

 

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Sound on Sound

Description: Sound On Sound is renowned internationally for its unique combination of hard-hitting, in-depth product testing, presented with glossy, up-market production values appropriate to the sophistication of today's recording products. Sound On Sound readers, 25 to 45 year old males with high disposable income, enter into a long-term relationship with the magazine, trusting its unbiased, critical evaluations in making their key buying decisions. Product tests are supported by a wide range of technique and feature articles, each bearing the stamp of Sound On Sound's uniquely independent editorial stance - a high value magazine aimed at high value customers..

Publisher: SOS Publications Ltd

Address: Media House, Trafalgar Way, Bar Hill, Cambridge CB3 8SQ, United Kingdom

Phone: +44 1954 789888

Fax: +44 1954 789895

E-mail: sosusa@soundonsound.com

Frequency: 12 times a year

Cover price: $9.99

 

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