"The MMPA newsstand program is a perfect example of everyone winning—the publishers, retailers and consumers. By competitors joining forces to create scale in the distribution channel, the MMPA has eased the barriers retailers face when evaluating whether to sell magazines. Dealing with a single organization rather than multiple individual publishers cuts retailer handling time in administering a magazine program. This allows stores to carry more titles, driving distribution, sales and profitability for retailers and publishers—while giving consumers a broader selection." - John Bean, Executive Vice President, RetailVision

 

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www.mixmag.com

CATEGORIES
MIX

Description: MIX is the world's leading magazine for commercial and project studio recording, concert sound, audio for film and video and more. For 25 years we've provided crucial information and entertaining reading to recording and sound professionals. Today, with subscribers in more than 80 countries, Mix is the most widely read magazine for both pros and semi-pros in audio and music production. It's where they find what they need to know -- about new equipment, recording and production techniques, and activities throughout the industry.

Publisher: PRIMEDIA Business Magazines

Address: 6400 Hollis Street, Suite 12, Emeryville, CA 94608

Phone: (510) 653-3307

Fax: (510) 653-5142

E-mail: psemler@primediabusiness.com

Frequency: 13 times a year

Cover price: $6.99

From the same publisher: Remix Magazine, Electronic Musician Magazine, Desktop Music Production Guide, MIX Master Directory, Personal Studio Buyer's Guide, the Digital Home Keyboard Guide
 

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