"The MMPA newsstand program is a perfect example of everyone winning—the publishers, retailers and consumers. By competitors joining forces to create scale in the distribution channel, the MMPA has eased the barriers retailers face when evaluating whether to sell magazines. Dealing with a single organization rather than multiple individual publishers cuts retailer handling time in administering a magazine program. This allows stores to carry more titles, driving distribution, sales and profitability for retailers and publishers—while giving consumers a broader selection." - John Bean, Executive Vice President, RetailVision

 



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GUITAR WORLD LEGENDS

Description: Guitar World Legends collects the best from the pages of Guitar World and presents it in six bimonthly collector's editions. Each issue focuses on an artist or music genre through feature articles, lessons, music transcriptions and much more, all of it culled from previous editions of the world's best-selling guitar magazine.

Publisher: Future Network USA

Address: 149 5th Avenue, 9th Fl., New York, NY 10010

Phone: ((212) 768-2966

Fax: (212) 944-9279

Frequency: 6 times a year

Cover price: $5.99

From the same publisher: Guitar One, Guitar World , Guitar World Acoustic, Guitar World's Bass Guitar, Guitar World Buyers Guide, Future Music

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