"The MMPA newsstand program is a perfect example of everyone winning—the publishers, retailers and consumers. By competitors joining forces to create scale in the distribution channel, the MMPA has eased the barriers retailers face when evaluating whether to sell magazines. Dealing with a single organization rather than multiple individual publishers cuts retailer handling time in administering a magazine program. This allows stores to carry more titles, driving distribution, sales and profitability for retailers and publishers—while giving consumers a broader selection." - John Bean, Executive Vice President, RetailVision

 

MORE INFO:
www.keyboardmag.com


CATEGORIES
KEYBOARD
Description: Keyboard is the premier monthly resource for keyboard players, songwriters, composers, remixers, home studio enthusiasts, desktop musicians, and all others who use technology to make music. Regular features on synthesizers, samplers, music software, and digital recording are combined with artist interviews, product reviews, lessons with top players, technical tips, and instructional columns aimed at teaching readers how to use new technologies and how to play better.

Publisher: Music Player Network

Address: 2800 Campus Drive, San Mateo, CA 94403

Phone: (650) 513-4300

Toll-free: (800) 289-9919

Fax: (650) 513-4642

E-mail: psantoro@musicplayer.com

Frequency: monthly

Cover price: $5.99

From the same publisher: Guitar Player Magazine, Bass Player Magazine, Guitar and Bass Buyer's Guide, EQ Magazine, Frets

top