"The MMPA newsstand program is a perfect example of everyone winning—the publishers, retailers and consumers. By competitors joining forces to create scale in the distribution channel, the MMPA has eased the barriers retailers face when evaluating whether to sell magazines. Dealing with a single organization rather than multiple individual publishers cuts retailer handling time in administering a magazine program. This allows stores to carry more titles, driving distribution, sales and profitability for retailers and publishers—while giving consumers a broader selection." - John Bean, Executive Vice President, RetailVision

 



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GUITAR WORLD BUYER'S GUIDE

Description: Guitar World Buyer's Guide is the world's best-selling semi-annual guide to gear for guitarists and bassists. Published twice a year, it provides active buying musicians with authoritative specs on more than 3,000 new products, including guitars, basses, amps, effects, and much more. Most important, the Guitar World Buyer's Guide is the only guide of its kind to feature a four-color photo of every guitar, bass and acoustic guitar listed within its pages. And of course, each issue features the mind-blowing Guitar World babes, making for a stunning combination of girls and gear that no player can resist.

Publisher: Future Network USA

Address: 149 5th Avenue, 9th Fl., New York, NY 10010

Phone: ((212) 768-2966

Fax: (212) 944-9279

Frequency: 2 times a year

Cover price: $7.99 (1st issue) / $9.99 (2nd issue)

From the same publisher: Future Music, Guitar One, Guitar World, Guitar World Acoustic, Guitar World Legends, Guitar World Bass Guitar

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