"The MMPA newsstand program is a perfect example of everyone winning—the publishers, retailers and consumers. By competitors joining forces to create scale in the distribution channel, the MMPA has eased the barriers retailers face when evaluating whether to sell magazines. Dealing with a single organization rather than multiple individual publishers cuts retailer handling time in administering a magazine program. This allows stores to carry more titles, driving distribution, sales and profitability for retailers and publishers—while giving consumers a broader selection." - John Bean, Executive Vice President, RetailVision

 



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www.guitarworld.com


CATEGORIES
GUITAR WORLD

Description: Guitar World - the world's number one guitar magazine - is a progressive monthly publication for professionals, semi-professionals, amateurs and hobbyists, as well as for fans for heavy metal, rock, emo, blues and other styles of guitar-based music. Editorial covers the hottest new guitar players and classic guitarists, with a focus on their music, their instruments and their lifestyle. The format consists of in-depth interviews and features written by today's top music writers, transcriptions of new and classic songs, private guitar lessons, product reviews and columns written by top players in each of the major music genres.

Publisher: Future Network USA

Address: 149 5th Avenue, 9th Fl., New York, NY 10010

Phone: ((212) 768-2966

Fax: (212) 944-9279

Frequency: 13 times a year

Cover price: $4.99

From the same publisher: Future Music, Guitar One, Guitar World Acoustic, Guitar World Legends, Guitar World's Bass Guitar, Guitar World Buyers Guide

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