"The MMPA newsstand program is a perfect example of everyone winning—the publishers, retailers and consumers. By competitors joining forces to create scale in the distribution channel, the MMPA has eased the barriers retailers face when evaluating whether to sell magazines. Dealing with a single organization rather than multiple individual publishers cuts retailer handling time in administering a magazine program. This allows stores to carry more titles, driving distribution, sales and profitability for retailers and publishers—while giving consumers a broader selection." - John Bean, Executive Vice President, RetailVision

 

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www.guitarplayer.com


CATEGORIES
GUITAR PLAYER
Description: Guitar Player is the most credible and respected guitar publication on the planet, and it's the only magazine for passionate and obsessed guitarists of all ages who want to play better and sound better. Guitar Player readers are the most affluent and influential consumers of instruments and gear. They're committed players who can afford to buy their choice of guitars, amps, effects, microphones, recording gear and computers.

Publisher: Music Player Network

Address: 2800 Campus Drive, San Mateo, CA 94403

Phone: (650) 513-4300

Toll-free: (800) 289-9839

Fax: (650) 513-4642

E-mail: psantoro@musicplayer.com

Frequency: monthly

Cover price: $5.99

From the same publisher: Guitar & Bass Buyer's Guide, Bass Player Magazine, Keyboard Magazine, EQ , Frets

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