"The MMPA newsstand program is a perfect example of everyone winning—the publishers, retailers and consumers. By competitors joining forces to create scale in the distribution channel, the MMPA has eased the barriers retailers face when evaluating whether to sell magazines. Dealing with a single organization rather than multiple individual publishers cuts retailer handling time in administering a magazine program. This allows stores to carry more titles, driving distribution, sales and profitability for retailers and publishers—while giving consumers a broader selection." - John Bean, Executive Vice President, RetailVision

 

MORE INFO:
www.musicplayer.com


CATEGORIES
GUITAR & BASS BUYER'S GUIDE
Description: This gigantic special issue from the editors of Bass Player and Guitar Player includes specifications and list prices for almost every guitar, bass, amplifier, effect, signal processor, string set, and pickup on the market. Included are great giveaways and a directory of over 400 manufacturers' addresses with phone/fax/e-mail information.

Publisher: Music Player Network

Address: 2800 Campus Drive, San Mateo, CA 94403

Phone: (650) 513-4300

Toll-free: (800) 289-9839

Fax: (650) 513-4642

E-mail: psantoro@musicplayer.com

Frequency: annually

Cover price: $6.95

From the same publisher: Guitar Player Magazine, Bass Player Magazine, Keyboard Magazine, EQ Magazine, Frets

top