"The MMPA newsstand program is a perfect example of everyone winning—the publishers, retailers and consumers. By competitors joining forces to create scale in the distribution channel, the MMPA has eased the barriers retailers face when evaluating whether to sell magazines. Dealing with a single organization rather than multiple individual publishers cuts retailer handling time in administering a magazine program. This allows stores to carry more titles, driving distribution, sales and profitability for retailers and publishers—while giving consumers a broader selection." - John Bean, Executive Vice President, RetailVision

 

MORE INFO:
www.fretsmag.com


CATEGORIES
FRETS
Description: Frets is for acoustic and acoustic-electric players of all ages who embrace both traditional tools and new techniques and technology. The new Frets includes 100 pages with an expanded front-of-book section that offers news, artist interviews, and tips on songwriting, career strategy, technology, luthiers, and the acoustic industry. There are also monthly columns on the artists and music of several critical acoustic genres such as Christian, bluegrass, world, country, jazz, rock, blues, and classical, as well as a monthly feature on acoustic outsiders and renegades. Whatever style you play and/or listen to, we're committed to covering it -- month after month.

Publisher: Music Player Network

Address: 2800 Campus Drive, San Mateo, CA 94403

Phone: (650) 513-4300

Toll-free: (888) 266-5828

Fax: (650) 513-4642

E-mail: psantoro@musicplayer.com

Frequency: quarterly

Cover price: $4.99

From the same publisher: Guitar Player, Guitar & Bass Buyer's Guide, Bass Player Magazine, Keyboard Magazine, EQ Magazine

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