"The MMPA newsstand program is a perfect example of everyone winning—the publishers, retailers and consumers. By competitors joining forces to create scale in the distribution channel, the MMPA has eased the barriers retailers face when evaluating whether to sell magazines. Dealing with a single organization rather than multiple individual publishers cuts retailer handling time in administering a magazine program. This allows stores to carry more titles, driving distribution, sales and profitability for retailers and publishers—while giving consumers a broader selection." - John Bean, Executive Vice President, RetailVision

 

MORE INFO:
www.bassplayer.com


CATEGORIES
BASS PLAYER
Description: For 15 years, Bass Player magazine has been the world's leading authority on bass artistry, equipment, technique, and instruction. Along the way, BP has developed the most loyal, influential and responsive readership in the field. Every month, over 47,000 serious bassists read BP to learn about new gear, gain playing skills, hear from their favorite artists, and join in as part of the greater bass community.

Publisher: Music Player Network

Address: 2800 Campus Drive, San Mateo, CA 94403

Phone: (650) 513-4300

Toll-free: (800) 234-1831

Fax: (650) 513-4642

E-mail: psantoro@musicplayer.com

Frequency: 13 times a year

Cover price: $5.99

From the same publisher: Guitar Player Magazine, Guitar & Bass Buyer's Guide, Keyboard Magazine,EQ Magazine, Frets

top