"The MMPA newsstand program is a perfect example of everyone winning—the publishers, retailers and consumers. By competitors joining forces to create scale in the distribution channel, the MMPA has eased the barriers retailers face when evaluating whether to sell magazines. Dealing with a single organization rather than multiple individual publishers cuts retailer handling time in administering a magazine program. This allows stores to carry more titles, driving distribution, sales and profitability for retailers and publishers—while giving consumers a broader selection." - John Bean, Executive Vice President, RetailVision

 



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GUITAR WORLD'S BASS GUITAR

Description: Guitar World's Bass Guitar brings readers face to face with the hottest new bass players and most revered four-stringers in a bimonthly format. Readers learn about the technique and equipment of each performer through in-depth interviews and features written by some of today's best and most knowledgeable writers. Editorial also includes transcriptions of new and classic songs, private lessons, product reviews, record reviews and columns written by top players in each of the major music genres.

Publisher: Future Network USA

Address: 149 5th Avenue, 9th Fl., New York, NY 10010

Phone: ((212) 768-2966

Fax: (212) 944-9279

Frequency: 6 times a year

Cover price: $5.99

From the same publisher: Future Music, Guitar One, Guitar World , Guitar World Acoustic, Guitar World Legends, Guitar World Buyers Guide

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