Being
a successful retailer means taking care of all the details
and applying your knowledge to the areas of your business
that will pay off the fastest. Over the years, we've picked
up some tips that will immediately help you maximize sales.
We'd like to share them with you.
- Display
magazines in a well-lighted, visible, high traffic area.
In order to fully capitalize on the fact that magazines
are 80% impulse sale, they need to be where your customers
can be influenced. Near the register is best.
- Magazines
will increase customer browse time. By making your magazine
center a destination area, your customers will feel
comfortable browsing through the magazines and will
spend more time learning about their next purchase.
- Keep
the magazine rack full and neat, and make sure new shipments
get stocked right away. Magazines are a high- turn product,
refreshed
with every new issue. The sooner the new product hits
the shelf, the sooner it will sell.
-
Since music enthusiasts buy magazines as much for the
advertising as for the editorial, it makes sense for
you to get copies in your customers' hands. Many retailers,
due to the attractive discounts they receive, choose
to give their new or best customers a complimentary
copy. Not only will these customers read all about the
latest pro- ducts, but they'll be back to make their
purchase from your store. Magazines are a wonderful
promotion for your store at a great price.
Last
but not least, if you think there is something we can
do to make the program better for you in any way, call
us right away: (800) 381-1288
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