"The MMPA newsstand program is a perfect example of everyone winning—the publishers, retailers and consumers. By competitors joining forces to create scale in the distribution channel, the MMPA has eased the barriers retailers face when evaluating whether to sell magazines. Dealing with a single organization rather than multiple individual publishers cuts retailer handling time in administering a magazine program. This allows stores to carry more titles, driving distribution, sales and profitability for retailers and publishers—while giving consumers a broader selection." - John Bean, Executive Vice President, RetailVision

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GEAR REVIEW HIGHLIGHTS

Apart from the direct advantage dealers get from selling magazines, the titles themselves serve as an excellent tool for promoting other products in your store. Below, you'll find a "heads up" list of gear featured or reviewed in upcoming issues. When you recognize product you carry, be sure to check out the article when it arrives in your store. You'll be amazed to see how well referencing the magazines can reinforce a sale!
SHIP DATE
TITLE
ISSUE
PRODUCTS FEATURED
April 26
June
Tama Superstar Drums
Puresound Snare Drums
Meinl Generation X Cymbals
Roland RT-Kit 1 Triggers TMC-6 Trigger-To-MIDI Converter
May 11
June/July
Yamaha Acoustic Stomp
Breedlove guitar
Burrell guitar
L.R. Baggs pickup
May 11
July
Kendrick K Spot amplifier
Talos Basic amplifier
Framptone Talkbox
Electro-Harmonix's POG pedal
English Muff'n pedal, the
Bixonic Expandora 200R
Rigel G 110 mandolin
May 11
June
Epiphone Embassy Standard V
Yamaha BBT500H amp and BBT410 cabinet
Kustom Groove Bass 1200 head & 410H and 215H cabinets
Spector Legend 4- & 5-string basses
May 18
July
Mapex Orion Burlwood Drumkit
Zildjian A Custom & K Custom Cymbals
Keller Shells
Pearl Snare Wires
May 18
July
Martin 00015 w/ Aura
Zoom GFX3
Fender Esquire
Speedster Amp
Electro-Harmonix English Muff’n
Demeter Fuzzulator
Foxtone Fuzz
Rocktron Silver Dragon
Danelectro Fab Pedals (Distortion, Overdrive, Metal, Onerr Mercury Distortion, and Tungsten Overdrive)
May 18
June
Audio-Technica AT2020 mic
KEL Audio HM-1 mic
RODE NT2-A mic
AKG C542BL mic
Blue Kickball mic
CAD GXL 3000 and GXL 1200 mics
MXL V6 mic
Josephson e22S mic
Sennheiser e900 series mics
Digidesign ReVibe plug-in
Apple Jam Packs 1, 2, 3 for GarageBand
May 18
July
Washburn D52SW guitar
Genz Benz Shenandoah 60 amp
Ramirez S1
Larrivée BT-60
D'Addario EXP Classical strings
Galli Gypsy Jazz strings
M-Audio Black Box
May 25
June/July
A five-string viola by Jonathan Cooper for doublers who don't want to carry both a violin and a viola
Tthe 30-day Studio Bow Trial
A collection of bows delivered to your door, by the Shar Products Co
A new line of stringed instrument flight cases by the Violin Shop in Nashville, Tennessee.
June 1
July
Gretsch Renown Purewood drums
Pearl hardware
Sabian Vault cymbals
Meinl Luis Conte congas
June 4
July
Mesa Boogie Stiletto Amplifiers
Ibanez Prestige guitar
DigiTech Distortion Factory pedal
Epiphone Tony Iommi Signature guitar
Zemaitis guitar
Daisy Rock Stardust Acoustic Electric

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