"The
MMPA newsstand program is a perfect example of everyone winningthe
publishers, retailers and consumers. By competitors joining forces to
create scale in the distribution channel, the MMPA has eased the barriers
retailers face when evaluating whether to sell magazines. Dealing with
a single organization rather than multiple individual publishers cuts
retailer handling time in administering a magazine program. This allows
stores to carry more titles, driving distribution, sales and profitability
for retailers and publisherswhile giving consumers a broader selection."
- John Bean, Executive Vice
President, RetailVision